Day: December 16, 2021

Licious named Sanket Venkatesh Prabhu as VP – Research & Development

Sanket Venkatesh Prabhu has been appointed Vice President – Research & Development at Licious, India’s first D2C unicorn (R&D). Sanket will manage and direct Licious’ R&D operations in order to capitalise on possible new products, with the goal of creating value across the three dimensions of People, Planet, and Profit through sustainable innovations. Sanket has …

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Swiggy launches campaign to promote benefits of Swiggy One

Swiggy, India’s leading on-demand delivery platform has launched a multi-film digital campaign showcasing its new membership program – Swiggy ONE. Conceptualised by Lowe Lintas Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership. The campaign films produced …

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uKnowva named Bistriti Poddar as Chief Communication Officer

Bistriti Poddar has been named Chief Communication Officer at uKnowva, a company that provides a 360-degree solution for common business needs like people management, customer service, invoicing, and corporate communication. Bistriti will join the uKnowva Executive Team and will be in charge of the company’s communications and public relations strategy formulation, promotion, and implementation. Bistriti …

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Moj and ShareChat parent Mohalla Tech raises US$266 mn

The parent company of Moj and ShareChat, Mohalla Tech, has raised $266 million in a Series G investment. Alkeon Capital led the investment, which was valued at US$ 3.7 billion, and included new and current investors like as Temasek, Moore Strategic Ventures (MSV), Harbourvest, and India Quotient. This is the startup’s third round of funding …

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Brandwizz Communications bags the Creative & Digital Marketing mandate for Skipper Pipes

Skipper Pipes has chosen Brandwizz Communications Private Limited, an Indian full-service creative and digital marketing agency. After a multi-agency pitch that included several full rounds of presentations, the account was won. Skipper Limited is a BSE-listed business that was founded in 1981. Skipper Pipes, under its brand name, is a national powerhouse in the Polymer …

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TO THE NEW named Sushil Jethaliya as Business Unit Head – Middle East

TO THE NEW, a global provider of digital transformation and product engineering services, announces the appointment of Sushil Jethaliya, an industry veteran with over 2 decades of experience, as the Business Unit Head for its Middle East region. Sushil brings with him a bouquet of useful industry experiences acquired through his association with multiple customers …

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Vivek-Krishnani

Whistling Woods International named Vivek Krishnani as an Independent Director to the Board

Whistling Woods International, Asia’s top institute of film, communication, and creative arts, announced the nomination of Vivek Krishnani as an Independent Director to the board of directors during a recent Board Meeting. His appointment will last until November 2021. Vivek Krishnani has a diverse range of experience in strategic planning, distribution, marketing, and syndication with …

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The Q’s maiden brand campaign reinforces its ‘Zara Hatke’ proposition

Launched with a promise of offering its viewers content that is differentiated, distinct and yet relatable, The Q’s style and offering has successfully positioned it as one of India’s youngest and fastest growing Hindi General Entertainment channel. Continuing to place its bets on its omnipresent strategy, The Q now launches its maiden brand campaign titled …

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MTV Beats

MTV Beats turns 5; garners 370mn cumulative viewers

India’s No. 1 contemporary Hindi music channel, MTV Beats, ends 2021 on a high note, as it completes five years of entertaining its audience with engaging programming and exciting innovations. The ultimate destination for music aficionados, MTV Beats has been the perfect excuse to dance and party for half a decade now. To celebrate this loyalty and love …

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