December 15, 2021 - TVW News India

Edelweiss General Insurance named Pooja Yadav as Chief Product Officer

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Edelweiss General Insurance (EGI), a digital insurer, has reinforced its leadership team by appointing Pooja Yadav as Chief Product Officer (CPO). Pooja will be responsible for the launch and development of new products and services, as well as the creation of a complete product platform, all in keeping with the company’s objective of making insurance …

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MX Player named Suresh Menon as the Content and Creative Head for MX Studios

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With the launch of MX Studios, MX Player is now allowing marketers to engage with its big and diversified audience through creative storytelling and new scripted formats that provide them with fresh content options and allow them to convey immersive experiences. MX Studios, which is positioned as a facilitator for brands to tell compelling tales …

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The Glitch Bags Creative Mandate for Grip Invest

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The Glitch, a full-service digital-first creative agency, has been awarded the creative content mandate by Grip Invest, a new-age investing platform. Grip hopes to raise awareness of alternative investment alternatives that allow investors to generate passive income by partnering with The Glitch. The Glitch will also be in charge of Grip’s branded creative material across …

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D2C fashion brand Bewakoof launches Curated Expressions Marketplace

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India’s leading D2C fashion brand Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and …

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QuoDeck appoints Cha-Chi as Agency of Record for Social Media and PR

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QuoDeck, India’s top Mobile Learning platform, has appointed Cha-Chi Communications Private Ltd. (Cha-Chi) as its Social Media and PR Agency of Record. QuoDeck employs gamification to drive interactivity and helps businesses engage their staff in a new and entertaining way. Cha-Chi will oversee an integrated communications strategy that includes brand communications, creative content, social media, …

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Sociowash launches its new vertical Sociowash Studios

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With 200+ brands under their belt and having offices in Delhi and Mumbai, Sociowash is set to take things up a notch with the launch of SW Studios. The agency strives to redesign the way ad films are made in India with their one-of-its-kind, home-grown launch, SW Studios. After working closely with talk-of-the-town brands, Sociowash …

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GoodDot Ropes in Neeraj Chopra as its Brand Ambassador

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Olympic gold medalist Neeraj Chopra has joined GoodDot, India’s premier plant-based meat manufacturer, as a brand ambassador. The Olympic gold medalist will help GoodDot achieve its goal of raising awareness about the exciting new category of plant-based meats and empowering people to choose healthier and more compassionate food choices. The organisation will also work to …

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DDB Mudra elevates Iraj Fraz Batla to Creative Head- North role

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In order to strengthen its creative leadership structure, DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head – North. Prior to this, he served as Executive Creative Director – West for over 3 years in the company. During this time, he successfully led the creative mandate for brands like Kwality Walls …

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Paytm launches Paytm Wealth Academy, a tech-powered educational platform for traders and investors

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India’s leading digital ecosystem for consumers and merchants Paytm (owned by One97 Communications Limited) today announced the launch of Paytm Wealth Academy, a first of its kind tech-powered educational platform. The launch of the wealth academy is initially on the Paytm Money app, the wealth management app owned by Paytm’s wholly-owned subsidiary Paytm Money. The …

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Salma Hayek and Ryan Reynolds starrer Hitman’s Wife’s Bodyguard to premiere on Lionsgate Play

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Lionsgate Play, the leading streaming platform with premium, bold edgy and high on drama content has announced the release of their action-comedy film Hitman’s Wife’s Bodyguard. The American action-comedy film directed by Patrick Hughes, starring Salma Hayek, Ryan Reynolds and Samuel Jackson is all set to release on Friday, 17th December 2021 exclusively on Lionsgate Play. Lionsgate Play app can be downloaded …

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Day: December 15, 2021

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