Wondrlab, India’s largest platform-first martech business, has been appointed by Chaayos, the foremost tea start-up, and Ghee and Turmeric, a 100 percent desi ghee north Indian cuisine brand, to handle their creative mandate. The mandate covers both brands’ integrated solutions.
Wondrlab will begin producing a creative campaign for Chaayos in November. Because winter is a popular season for tea drinkers, the martech startup will launch a new campaign. This is done to emphasise the brand’s new positioning.
Talking about the two mandates, Rakesh Hinduja, Co-Founder& Managing Partner – Content Platform, Wondrlab, said: “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change which upgrades the lives of people. In a country with strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform first approach and open-minded clients we look forward to create some wonderful work for the brand.”
Speaking about the association, Raghav Verma, Co-Founder, Chaayos “We are very pleased to associate with Wondrlab. This was seamless as the team was completely aligned with our vision and desire to keep the customer at the core of our business operations. Their thought process on our brand’s way forward resonated with us thoroughly, and we are confident that the upcoming campaign will yield amazing results!”
Speaking about the partnership Sumeet Malik, Head Marketing, Ghee & Turmeric said, “It wonderful to be associated with Wondrlab. The Wondrlab team’s deep knowledge, experience and expertise across platforms was the need of the hour for the brandto execute a robust roadmap.”
