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Snapdeal named Priyaranjan Kumar as VP and Business Head

Priyaranjan Kumar has been named Vice President and Business Head of Snadpeal, India’s premier value e-commerce platform. He will drive the company’s different growth and expansion projects as an experienced leader in the retail business.

Prior to joining Snapdeal, Priyaranjan was the Chief Operating Officer (COO) of Iconic Fashion, where he oversaw the development of a complete Omni channel sales framework and inventory management for quick and accurate fulfilment of marketplace and website orders. His responsibilities also included curating brands and assortments to fulfil client needs and providing the best possible customer experience.

Priyaranjan has extensive experience in general management, sales, and distribution in the retail and FMCG industries, with over 15 years of experience. In Start-Ups, Mid-Size, and Large Organizations, he has commanded large teams. He has established and led retail shops, brand alliances, and sales operations during this time.

Priyaranjan was Vice President Sales & Retail Operations and a member of the senior team at Aditya Birla Fashion & Retail prior to joining Iconic Fashion (formerly known as Pantaloons). He was crucial in growing up the store network and providing strategic guidance to 100+ Large Format Pantaloons Stores and teams at Aditya Birla Fashion. He also oversaw strategic development for the Men’s, Women’s, Kids’, and Non-Apparel categories, which included range, product mix, and price point selections.

Speaking on his appointment Priyaranjan Kumar Said “Value is an integral part of India’s retail culture. Snapdeal has developed a unique set of competencies to serve value-conscious customers across Bharat – our power brands, a predictable price-quality proposition, multi-lingual interfaces are all designed to serve this need.  Consumer expectations from physical, digital and hybrid business models reflect their preferences to be served in a flexible and engaging manner. I am excited about learning how expectations of buyers will move the needle of “what’s next” in the way we shop today, and build strategies to adapt to  the changing landscape and business models to match their needs.” 

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