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Pepperfry named Ruchir Aswal as Vice President of Product – Business

Ruchir Aswal

Ruchir Aswal has been named Vice President of Product at Pepperfry, India’s furniture and home products marketplace (Business). Ruchir graduated from the Indian Institute of Management in Calcutta with a postgraduate diploma in finance and marketing. He has worked for global brands like as Jio, Intuit, Nium,, and for over 13 years in business and product management. Prior to joining Pepperfry, he worked as an angel investor and consultant for companies such as Goodify, qonsept, ethnic, and squeakee.

Pepperfry’s marketplace strategy is unique in that it brings together thousands of merchants and millions of customers who connect with a variety of small and large brands, including Pepperfry’s own 10 D2C private labels. With over 100 studios, including 60+ managed by Franchisee Partners, the Pepperfry ecosystem is rapidly growing. Ruchir will be in charge of channel expansion (franchisee and other programmes), merchant or seller network, PepcartLogistics, distributor management systems, and sales systems across the company.

Commenting on the appointment, Ashish Shah, Co-founder & Chief Operating Officer, Pepperfry said, “At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratizing the furniture and home products category in the country. Even as we continue to scale up our existing business, provide a seamless experience to our stakeholders, we are also working hard to expand into adjacent categories. Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey.”

Commenting on the new role, Ruchir Aswal said, “Pepperfry has changed the dynamics of the home and furniture sector; transforming the way Indians shop for and create their homes. Today even when Pepperfry is already a household brand I feel we have just scratched the surface. I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives & making a lasting impact in the hypergrowth future for the brand.”

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