Day: December 7, 2021

Fashinza and BlackSoil partner to provide global demand and credit to small manufacturers in India

Fashinza has announced a strategic partnership with Mumbai-based alternative credit platform, BlackSoil Capital by signing a definitive agreement. The association will help to finance small manufacturers, expedite the manufacturing process, and help balance the global demand and supply. Through this partnership, both the companies will empower local manufacturers to work directly with the biggest fashion …

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DFAN named Hemlata Varlani as CMO and Lead- Impact Investment

Digital Futurists Angels Network (DFAN), a global community-backed Angel Network today announced the appointment of Hemlata Varlani, as Chief Marketing Officer and Lead – Impact Investment initiatives. Hemlata has joined the leadership team to further drive the angel investment firm’s growth charter and purpose-driven approach. In addition to leading Marketing, Communications and Branding for DFAN; she will also …

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Lyxel&Flamingo bags social media mandate for Axiom Ayurveda’s AloFrut

Ensuing a multi-agency pitch, Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement. With the pandemic enabling …

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Zee Telugu brings the WTP of ‘Sridevi Soda Center’ on 12th December

Zee Telugu, one of the leading GECs in the Telugu states, has been bringing best of entertainment experiences to its audiences year on year. This December, the channel is upping its ante by announcing the world television premiere of Karuna Kumar’s romantic action drama ‘Sridevi Soda Center’. The movie stars Sudheer Babu and Anandhi in …

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TopSocial India announces India’s first Meta-Influencer – ‘Kyra’

TopSocial, one of the leading influencer marketing platform in India, today announced the launch of India’s first Meta-Influencer ‘Kyra’. Following in the footsteps of the previously launched Virtual Influencers like Lil Miquela, the first Virtual Influencer sensation with over 3 million followers and more recently, Rozy, South Korea’s first Virtual Influencer who secured over 100 brand endorsements …

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Mother Sparsh launches #OnionHaiTohSmellTohHogi campaign for hair health

Just days after taking the Indian D2C market by storm with Series A funding from FMCG Giant ITC, premium Ayurvedic and personal care brand Mother Sparsh has launched a two-month long digital campaign to increase awareness around the virtues of raw onion concentrate toward hair health. A total of nearly 10,000 influencers along with some …

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News18 Assam – Northeast introduces a special Initiative with ‘UPSC Conversations, Lets Crack; NorthEast’ Campaign

In India, the civil-service examinations conducted by UPSC are undoubtedly one of the most renowned examinations.  Ideally, the central bureaucracy should have equal representation from every part of the country. However, it has been observed for decades now that a couple of states have taken a substantial pie, while aspirants from other states, particularly those …

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Ahead of EORS-15, Myntra brings American tween girl brand, ‘Justice’ to India

Strengthening the Kidswear portfolio further, Myntra announces the launch of ‘Justice’, an exclusive girls’ tween fashion brand known for inspiring individuality, self-confidence and celebrating all of her first moments through fashion and fun. Since its inception in the 2000’s, Justice has offered an extraordinary fashion experience for young girls, becoming an ‘everything for her’ destination …

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Western Digital associates with Red Chillies Entertainment as Digital Storage Partner

SanDisk, a brand from Western Digital and trusted by professional content creators worldwide, has partnered with Red Chillies Entertainment Pvt. Ltd for their recently released crime thriller film- ‘Bob Biswas’. The movie revolves around the protagonist, who suffers from memory loss and has difficulty recalling his criminal past. In line with this, Western Digital has …

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