Day: December 3, 2021

VIM’s latest ad campaign is a nudge to society to see women beyond archaic roles

Indian women are successfully thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers,  as mothers, as artists, or as CEOs. Caregiving and household chores are only a part of and not their only responsibilities. But societal limitations of defining them only through chores obstruct them. VIM’s latest …

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Taapsee Paanu

LAIQA Named Taapsee Pannu as co-founder

Welcoming a period of change, LAIQA a premium and sustainable menstrual care brand,  announced the launch of their mobile application ‘Period Pal’ in association with Taapsee Pannu as the Co-founder and Chief Innovation Officer of the brand. A brainchild of Co-founder Monica Bindra, LAIQA is a passion project created to make this world a period …

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Laliga

LaLiga names Divi as Official Crypto Wallet for MENA, SEA, & China

LaLiga has today announced a multi-year partnership with ‘Crypto-made-easy’ pioneer, Divi to become its official crypto wallet for the MENA, South East Asia & China regions. A world first for a football league, the deal will raise awareness of Divi’s wallet to an audience of over 1 billion. Aligned through shared values of driving innovation and …

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Duolingo Named Karandeep Singh Kapany as Country Marketing Manager in India

Karandeep Singh Kapany has been appointed as the company’s first official agent in India by Duolingo, Inc. (Nasdaq: DUOL), the world’s most popular language-learning software. Karandeep will drive growth, marketing, and operations in the Indian market as the Country Marketing Manager, with a broad and extensive history in brand marketing. Karandeep is a senior management …

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NBA and Viacom18 announce multi-year Broadcast and Streaming Partnership in India

The National Basketball Association (NBA) and Viacom18 today announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage of …

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BYJU’S Marks 10 Years with a Brand Film Celebrating Learning, Unlearning, Relearning

BYJU’S, the leading edtech company, has completed a decade in its continuous mission to help children fall in love with learning, fuel their curiosity and create a community of active learners. Marking this milestone and the exciting journey ahead, BYJU’S has launched a special brand film, ‘Celebrating A Decade Of Learning, Unlearning, Relearning’. Helping children …

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Kleen Skin appoints Ants Digital as their Digital and Creative Marketing Agency

Sustainable beauty brand Kleen Skin hands over its digital mandate to a new age tech-led marketing agency, ANTS Digital, to revamp its visual identity and enhance its online presence. Viola Louise remarked, sharing the mandate with Ants,”Kleen Skin is a growing organic beauty and wellness brand. Our motto is to retain, maintain, and sustain. We seek …

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Bumble

Bumble app unveils new profile design and better matchmaking algorithm

Bumble, the woman-first dating and social networking app, today announced the global release of its new dating experience highlighted by a redesigned Bumble Date profile and advanced new matching algorithm. “This is a special moment for our business and our teams worldwide who have been working tirelessly to launch what can only be described as …

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apna.co named Sharechat’s Mithun Madhusudan as Head of Product- Communities

Apna.co, India’s leading job and professional networking website, has announced Mithun Madhusudan’s appointment as Head of Product – Communities. His appointment is in line with apna’s initiatives to invest in and attract world-class leadership to help the firm achieve its goal of empowering a billion people. Mithun, an alumni of IIT KGP and IIM Bangalore, …

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Kinara Capital ropes in Ravindra Jadeja as Brand Ambassador

On the occasion of the company’s tenth anniversary, Kinara Capital, an innovative fast-growing fintech serving India’s MSMEs, announced today that it has enlisted Indian cricket team’s brilliant star, Ravindra Jadeja, as its official brand ambassador. Kinara hopes to expand its presence in the country’s MSME sector with this relationship. Kinara Capital, which now has an …

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