Day: October 28, 2021

Alaham-Anil-Kumar

Adtech start-up Infomo Hires Alaham Anil Kumar as Country Director for India

Infomo Global Limited is pleased to announce the hiring of Alaham Anil Kumar as a Senior Vice President and the Country Director for India. Anil is a seasoned Digital tech professional with core interest in Digital Transformation, AdTech and MarTech platform businesses. His expertise lies in digital partnerships and BD experience with over 24 years …

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Social-Panga-wins-integrated-digital-marketing-mandate-for-UrbanKisaan

Social Panga wins integrated digital marketing mandate for UrbanKisaan

Social Panga has won the integrated digital marketing mandate for UrbanKisaan, India’s largest hydroponic agrotech company! As a part of the mandate, Social Panga will be responsible for digital marketing, social media, BTL activations and production for the UrbanKisaan and as well as their fresh meal brand, FarmBowl by UrbanKisaan. The collaboration marks the expansion …

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AMVKC-513x430

Amitabh Bachchan’s ‘India’s Pride, My Pride’ campaign for VKC Pride rings in freshness

VKC Pride, an Indian footwear brand has launched an unique ‘ad less’ film featuring iconic actor Amitabh Bachchan. In this VKC Pride film, the legend comes straight to the camera and speaks directly to his audience giving a feeling that he is sharing a soulful secret that is close to his heart to the viewer.The …

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Flipkart-and-Moj-announce-a-collaboration-for-Video-and-Live-Commerce

Flipkart and Moj announce a collaboration for Video and Live Commerce

Flipkart, India’s homegrown e-commerce marketplace and Moj, India’s largest homegrown short video platform, today announced a collaboration to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers. Moj has the highest monthly active user base of over …

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Myntra-Fashion-Superstar-Season-3

Myntra and Voot partner to bring Myntra Fashion Superstar Season 3

Fashion and lifestyle destination Myntra and video streaming platform Voot are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11th November, 2021.  With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra …

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IRCTC

Truecaller partners with Indian Railways to build trust in communication for passengers

The Indian Railway Catering & Tourism Corporation (“IRCTC”) and Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, are working together to provide passengers with greater trust in communication. Truecaller’s verified identity will reduce fraud by assuring people that critical communication like booking details & PNR (Passenger Name Record) status are being delivered by IRCTC and …

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Plaeto

Former Executives From Nike and Apple Launch Plaeto, a Pioneering D2C Footwear Brand for Indian Children

Ravi Kallayil, Sara Kilgore and Pavan Kareti have a collective experience of three decades, working with global footwear brands such as Nike and Adidas. In 2020, the trio quit their dream jobs to build an innovative Made-in-India footwear brand, designed specifically for Indian children, at an accessible price. Since then, they have been doing extensive …

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Sonakshi Sinha’s Mil Mahiya crosses 3.2 billion video plays on Moj in 3 weeks

Amidst the burgeoning short content fever that has engulfed the nation, India’s popular short video app Moj unlocked a new horizon with the exclusive release of Sonakshi Sinha’s ‘Mil Mahiya’ on the app. Within just a month of its release, Mil Mahiya has crossed a staggering 3.2 Billion total video plays till date on the app itself, …

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Shilpa Shetty

Shilpa Shetty comes on-board as the face of Godrej Nupur Natural Henna based hair colour

Godrej Nupur, the largest henna brand in India from Godrej Consumer Products Ltd (GCPL), announced the appointment of popular Bollywood actress Shilpa Shetty as the brand ambassador for Godrej Nupur Natural Henna based hair colour.  This association is to drive penetration of the brand’s mehendi based powder hair colour across urban and rural markets. Godrej …

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My11Circle-onboards-Mohammed-Siraj-as-brand-ambassador

My11Circle onboards Mohammed Siraj as brand ambassador

My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for Indian team and represents Royal Challengers Bangalore in the IPL, is recognised as one of the upcoming stars and amongst the best quick bowlers in world cricket. His most notable performance came earlier this …

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