Day: July 6, 2021

comscore

Comscore launches Plan Metrix Multi-Platform in India

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view. Leveraging this comprehensive view of consumer …

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Rohit

Network18 Digital named Rohit Chadda as the Group Chief Strategy Officer

Network18 has announced the appointment of Rohit Chadda as its Group Chief Strategy Officer for Network18 Digital. The announcement is in line with the incremental growth of the network’s audience base and ever-evolving market dynamics. In his new role, Rohit will drive important business & strategic projects, growth, new initiatives around product, content, audience & …

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Ashutosh Shukla

Cosmos-Maya named Ashutosh Shukla as COO for Domestic Business

Cosmos-Maya a leading studio in Asia and producer of many of India’s most successful animated series, with a strong presence in kid’s animation content today announced the appointment of Ashutosh Shukla as its Chief Operating Officer for their Domestic Business. Before taking over as COO of Domestic Business his previous employment includes TCS, Accenture and ZEE5. As …

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Saurabh

Snapdeal appoints Senior Walmart Executive Saurabh Bansal as Chief Merchandising Officer

Snapdeal, India’s largest value e-commerce company, today announced the appointment of Saurabh Bansal as its Chief Merchandising Officer.  As a highly experienced retail professional, Saurabh has diverse experience in working with global firms and e-commerce start-ups that includes work in different retail formats including  Hypermarkets, Cash & Carry, E-commerce, and Omni-channel retail. Saurabh rejoins Snapdeal …

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Zippo

Iconic Lighter Brand Zippo Makes Way for Expansion in India

Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today its plans for significant expansion of its operations in India. Following the 2020 opening of its first ever wholly-owned subsidiary in India, Zippo Lighters India PVT LTD, the company is now working with a new distribution partner, Bhawar, to expand reach …

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aditi-anand

Coke Named Aditi Anand as the Head of Creative Strategy

The Coca-Cola Company has named Aditi Anand as Head of Creative Strategy for Brand Coke in India and South-West Asia. Before joining Coca-Cola, she was the Head of Brand, Media, and Digital Marketing at HMD Global, where she was in charge of Nokia’s brand and media strategy in India. Aditi has 14 years of experience …

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farhan-akhtar-x-goldmedal-electricals

Goldmedal Electricals collaborates with the Farhan Akhtar starrer Toofaan

Goldmedal Electricals, a leading home-grown fast moving electrical goods (FMEG) company has entered into a brand association with the upcoming inspirational sports drama, ‘Toofaan’. Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar. The film’s high-octane trailer takes us through …

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pragya-misra-mehrishi-director-of-public-affaiars-at-truecaller

Truecaller named Pragya Misra Mehrishi as Director of Public Affairs in India

Truecaller appoints Pragya Misra Mehrishi as Director of Public Affairs in India. Pragya joins Truecaller from WhatsApp, where she was one of the early hires managing Communications and driving reputation and advocacy efforts single handedly for her first couple of years at the company.  Her work included product feature launches like payments, brand & education campaigns, …

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toofan

Thums Up celebrates 100 years of India at the Olympic Games

The Coca-Cola Company’s home-grown brand – Thums Up, has announced its worldwide partnership with the Olympic Games to be held in Tokyo, next month. As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games – athletes who overcame tremendous …

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Society Tea

Society Tea launches its latest campaign, Yadoon Bhari Pyaali

Celebrated household name, Society Tea has brewed a delightful film taking a trip down the memory lane with its latest campaign, ‘Yaadon Bhari Pyaali’. The film emphasises on our roots, where we come from, the very foundation of our existence that shapes us for tomorrow. While we grow up and move on to build our future, the bond we …

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