Volkswagen launches its new campaign for driving nightmares
Volkswagen’s newest Australian campaign designed by DDB Sydeny highlights the fear which is faced by a lot of people who are not confident enough with their driving skills which can be harmful for the person sitting next to them.
DDB Sydeny has beautifully illustrated the situation by creating actual movie posters to showcase the fear people face while going on a long drive which seems to be dangerous and stressful at the same time.
The Volkswagen Tiguan’s TVC (Hello Confidence) talks about the zero level confidence and anxiety which driver usually has while driving, parallel parking, caughting up in the traffic and a lot more.
This campaign is part of ‘Life feels better in a Volkswagen’ platform, and is running across TV, online, OOH, radio and social.