Day: July 2, 2021

Affle

Interactive Avenues partners with Affle’s mediasmart platform

Interactive Avenues, the digital arm of Mediabrands India, has announced its partnership with Affle’s mediasmart platform to enable industry-first solutions for programmatic & Connected TV (CTV) advertising in India. This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads with its proprietary Household …

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camille-razat

L’ORÉAL Paris ropes in Camille Razat as its Global Worth It Ambassador

She’s the rising French actress who beamed into homes as the best friend we’d all want if we moved to Paris. L’Oréal Paris is thrilled to announce the world’s favorite new Parisienne, actress Camille Razat as global ambassador. With the message: “you’re worth it just the way you are.” “Don’t compare yourself to others, you’re enough. …

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Moj

Moj celebrates its first anniversary with the launch of #MojSuperstarHunt

Close on the heels of celebrating its first anniversary, India’s number one short video app, Moj has announced the #MojSuperstarHunt. Launched with an initiative to find remarkable talent amongst the most original and outstanding content creators across India in five categories – Acting, Dance, Comedy, Transition, and Unique Talent. With Moj’s 120 million-strong monthly active user base, …

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Visa

Visa appoints Leo Burnett India as their creative partner

Visa, the leader in digital payments, has appointed Leo Burnett India as their creative communications partner. The account will be handled by the agency’s Mumbai office. Leo Burnett is a part of the Publicis Groupe who globally handles the media and production mandate for the brand and provides support for local work globally. Speaking about …

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Volkswagen

Volkswagen launches its new campaign for driving nightmares

Volkswagen’s newest Australian campaign designed by DDB Sydeny highlights the fear which is faced by a lot of people who are not confident enough with their driving skills which can be harmful for the person sitting next to them. DDB Sydeny has beautifully illustrated the situation by creating actual movie posters to showcase the fear people …

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BMW

The Uncontested: The BMW M5 Competition Launched in India

BMW India has launched the new BMW M5 Competition in the country. The power-packed sedan will be available as completely built-up unit (CBU) and can be booked exclusively on shop.bmw.in. The new BMW M5 Competition provides undiluted M feeling with immense performance features like retuned chassis, new shock absorbers, track mode, active M differential with centralized …

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korikart

Korikart TV Homeshopping Collaborates with Tata Sky to Air on Channel 155 on India Voice

Korikart TV Home Shopping, a daily broadcasting video-commerce channel of Korikart, joined hands with India’s largest distribution platform, Tata Sky. The audio-visual portal is known as a successful effort to connect with the patrons. It branches out from its parent company – Korikart, which has proven itself as India’s one-stop online store for Korean products. …

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Unacadmey

Unacademy elevates Vivek Sinha as Chief Operating Officer

Vivek Sinha has been promoted to the role of Chief Operating Officer of Unacademy, India’s largest learning platform. Vivek’s new role will see him oversee the Test Preparation (India Business), K-12, and Careers business verticals. Vivek will also be in charge of central capabilities tasks like Inside Sales, Business Development, Business Operations, Content & Academics, …

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Karthik-Shankar

GroupM named Karthik Shankar as Head of Digital Trading, GroupM India

GroupM India, WPP’s media investment group, announces the appointment of Karthik Shankar as Head of Digital Trading, GroupM India. In this role, Karthik will be responsible for leading digital trading and partnerships for GroupM India. Karthik Shankar comes with vast experience in building businesses, using digital advertising technologies. He has worked with video technology start-ups and set up …

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Indian-Cricketer-R-Ashwin

Bombay Shaving Company named R Ashwin as Brand Ambassado

Bombay Shaving Company, one of the fastest-growing grooming brands in India with premium hair removal solutions for men and women, has announced its association with R Ashwin as their ambassador. He just became the top wicket-taker in WTC 2019-21, and is one of the most admired, trusted and loved cricketers in the world. The brand …

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