Tanishq, India’s most loved and trusted jewellery brand from the house of Tata has launched its latest film to celebrate the commitment of the healthcare community, this National Doctor’s Day. The film pays an ode to the Doctors for working tirelessly in the wake of the pandemic, and their families who have supported them through this crisis.
Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother. Through the pandemic, she has been taking care of countless families and attending to the patients tirelessly and dutifully. With mentally and emotionally grueling hours spent at the hospital in hope to save lives often made her stay away from her own.
As the film unfolds, viewers see heartwarming mother-daughter relationships take the center stage, and the brand plays a special role in helping the mother express her love to her daughter and further strengthen their bond, even as she continues to fight on the frontlines.
With this film, Tanishq pays a heartfelt tribute to the extraordinary strength of doctors and a resounding thanks to the entire medical community fighting for our safety in the time of Covid-19. At the heart of the campaign is Titan’s commitment to the healthcare community. Through Project Rahaat the brand is providing medical equipment and infrastructure to help the healthcare workers fight the pandemic and has supported 13 public spirited hospitals across the country with oxygen and critical hospital infrastructure to battle Covid-19.