OakTree International School’s creative duties have been assigned to ad agency Everest. Its launch campaign began on Sunday with four full-page print advertisements across North India. The campaign was also launched on social media and online.
OakTree is a ground-breaking new venture in the physical K-12 education space, with a global faculty and a global perspective on education and pedagogy. OakTree follows the CBSE curriculum while also including international content in its expanded lesson plans. OakTree has an 8:1 student-to-teacher ratio and focuses on the child’s overall development rather than just academics. OakTree focuses on all facets of a child’s education, including academics, life skills, and so much more. OakTree’s pedagogy is intended to replace pre-schools by preparing children for school from the safety and comfort of their own homes, especially in the event of a COVID epidemic. OakTree’s faculty hails from more than a dozen nations, with the majority of them having more than 15 years of experience.
Everest’s campaign focuses on the high quality of education that Oaktree promises through its platform which is both experiential as well as collaborative.
“The Everest creative approach was refreshingly playful while stating upfront that top quality education is our primary promise,” says Adit Goel, Director of Oaktree. “We liked their simplicity of approach in communicating a completely new concept in education”.
Adds Ananda Ray, also creative chief at Everest, “Oaktree is playful, yet it is serious. Our mandate is to communicate the combination of many inter-related dimensions that have got even more complicated with physical schools continuing to be shut.”“The Oaktree brief was very inspiring, and practical in approach. In this first phase of the campaign we have highlighted the global education that Oaktree offers. The campaign is now headed to digital and video where we shall highlight the unique balance between sports through leading academy partnerships and an international teaching faculty,” says Samir Chonkar, creative chief at Everest.
Everest is a part of the Rediffusion group. The agency will soon be starting its 75th year of operations.