Nykaa, the country’s leading beauty and fashion destination, today released a new campaign with Janhvi Kapoor- brand ambassador, Nykaa Beauty. Titled “All that you love”, the campaign highlights the unapologetic relationship every Nykaa woman has with her beauty products, while also tipping a hat to the brand’s own relationship with consumers. Having played a pivotal role in driving the beauty aspirations of Indian women over the years, Nykaa has become a trusted partner and a source of joy for women across the country to discover and access all that they love, at the click of a button!
Featuring a playful conversation between Janhvi and her partner, the film hits all the right notes of flirtatious banter while establishing a simple fact- women love being beautiful and their relationship with beauty products goes deeper than one can imagine! From make-up to skincare, when it comes to making themselves look beautiful, women truly enjoy every bit of the process, and the resulting delight keeps them looking for the next best beauty product to add to their collection. In line with this insight, the brand invites women to play, explore & experiment with Nykaa and unabashedly claim all that they love, no matter what stage of the beauty journey they’re at.
The charm of the film lies in its relatability for every woman who has had to justify her indulgences or her disproportionate attention to her ever-expanding beauty closet. The categories of products that Nykaa Beauty offers to consumers – blush, lipstick, kohl, mascara, sheet masks and more, make an unmissable appearance in the film – showing the small yet significant role they play in elevating moments in the protagonist’s life. That a woman’s love can be directed just as fervently towards herself, and her beauty products is an idea that the film invites the viewer to embrace.
The All That You Love film and campaign are built on Nykaa’s inherent understanding of the beauty needs and ambitions of women and are a celebration of their passion for all things beauty. Commenting on the campaign launch, Shalini Raghavan, Group CMO, Nykaa, said “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our All that you love campaign we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.”
The campaign will debut on Nykaa’s social channels- YouTube & Instagram on 23rd June (today) and will be further amplified across digital and mainline media.